You Don’t Have To Build Your Brand Alone.
DSGN Native partners with fashion founders to build growth ready brands, from early concept through development and launch. The DSGN studios provides strategic clarity, practical structure, and hands-on support, while also engaging audiences through talks and industry conversations that translate creative vision into sustainable, scalable businesses.
You have a strong vision for your fashion brand, but you dont know where to start or are reaching a point where decisions feel higher stakes and harder to navigate alone. You may be questioning your next move, refining your positioning, or preparing to grow beyond the early stage without losing control of the business.
DSGN Native supports fashion brands at key stages of development and growth. Through focused advisory work and strategic conversations across the industry, the studio provides practical insight on development, positioning, and growth, grounded in real operating experience.
Services
Concept Development
Strategic support for founders shaping early ideas and defining the foundations of their brand. This stage focuses on clarity of vision, market context, and direction, ensuring the concept is grounded, differentiated, and viable before moving forward.
Brand Strategy
Guidance to define brand positioning, audience, and value proposition, while building the strategic structure that supports confident decision making. This work aligns creative intent with commercial reality, so the brand can grow with coherence and purpose.
Collection & Range Strategy
Advisory support to structure your product range, define categories, pricing logic, and seasonal focus. The emphasis is on building a cohesive, scalable offering that supports brand positioning and growth, without unnecessary complexity or operational overload.
Consulting & Ongoing Support
Ongoing advisory for founders and teams who want a long term strategic partner. This includes accountability, decision support, and strategic oversight as the brand evolves, ensuring growth is intentional, measured, and aligned with the original vision.
About
DSGN Native is led by Shingai Nyagweta, a fashion business strategist with over 20 years of experience across design, entrepreneurship, education and industry development.
Having built and run her own fashion brand, she brings real, lived understanding of what it takes to move from idea to product, to market and to growth.
Shingai has helped launch more than 25 startups, currently consults with over 20 founders, and has contributed to platforms such as AFI Fashion Week, African Fashion Week, DIMA, STADIO, Fastrack, Aid to Artisans, African Fashion Forum and Proudly South African.
Through DSGN Native, she works closely with founders from concept to launch, offering clarity, structure and grounded, hands-on support so brands can build confidently and grow with intention.
Brands and Partners We Have Worked With
And many more...